Wrinkle Cream for 20somethings?!
Skin docs have learned that waiting to combat wrinkles until your skin starts to sag and buckle is a mistake. Those indignities begin soon after our teens, it turns out. "Loss of elasticity begins in our 20s with the slow, progressive decrease and alteration of our elastin and collagen fibers," says dermatologist Adam Geyer. Downer, right? Well, not completely. "Maintaining elasticity is essential to preserving younger-looking skin." Which means: it's possible. Fighting the good fight is Kiehl's, which has just launched Powerful Wrinkle Reducing Cream. It is clinically proven to improve skin's elasticity by 32% in 4 weeks. $52 for 50ml.