Telemundo's Bold New Look
It's colorful. It's energetic. It's fabulous! Telemundo, the top producer of Spanish-language prime-time TV in the U.S. (and, along with Style, a member of the NBC Universal family), has debuted a stylish makeover.
And what better time for an update? This has been a banner year for Hispanics in America. The growing demographic is exercising unprecedented political clout while also influencing consumer trends with its burgeoning purchase power.
The network's new look captures the verve of its personalities and programs. From a larger perspective, it reflects the diversity of the Spanish-speaking community. The redesigned logo features the letter T made from two parallel graphics, embodying the duality of the Hispanic audience: connected to its roots but living a contemporary American life.
What really caught our eye, though, was the up-to-the-minute fashion sported by Telemundo's stars for the new campaign, in a fearless range of colors and cuts. Ralph Lauren, Hugo Boss, Jil Sander and even vintage Giorgio di Sant' Angelo are among the labels we spotted. Click through the gallery; what do you think of these vibrant images?