Sandra: "My Stress Level was Six-Inch Stiletto High!"
Making a commercial is a huge gamble. You invest a lot of time, money and energy and sometimes end up with a box office bomb (think Jennifer Lopez and Ben Affleck's Gigli). While Adam and Don know it's a gamble, they don't like making bad investments, so I knew I had to deliver a blockbuster. My stress level during the making of our JustFab commercial was six-inch stiletto high!
Starting the day 30 minutes behind schedule did nothing to calm my anxiety. On a commercial set, time is money. We literally couldn't afford to go five minutes over, so I spent most of the morning trying to hustle the team. In a situation like that, I don't care why we're behind or who's to blame. I simply expect the entire team to put on their game faces and get us back on track.
Just when we thought we were back on track, we got thrown a curveball: The moaners. Between the massive moaning and the librarian's thigh-high slit, I thought I'd taken a wrong turn and ended up behind-the-scenes at a porn shoot. Never did I ever think I'd have to utter the words, "Can you coach the moaners?" Luckily, we have a very talented Art Director. Alyson was able to show the models what the "right" amount of moaning was for the shoot. It was a very long day but we ended up getting what we needed and wrapped on time.
While the shoot was behind us, the commercial project was far from over. Our team had to take the eight-hour shoot and turn it into a stellar 30-second commercial. I usually like to watch the first cut myself before presenting it to Adam and Don, because I don't like to show them anything unless it has my stamp of approval since I will be the one held accountable. But we had a ridiculously tight deadline, so there was no time to watch the first cut before presenting it—I had to watch the commercial for the first time with Adam and Don. It was completely nerve-wracking!
The first viewing did not go well. In fact, it was pretty awful. It was supposed to be a funny commercial but not a single person in the room laughed. No one even cracked a smile! It was just crickets. I tried to keep my cool, but I was dying on the inside. The words "I'm screwed" came to mind.
Adam and Don made it very apparent that they were not impressed with the commercial and that I needed to fix it. So after a much needed drink (or two ... or three), it was back to work. We literally worked through the night on a new cut so we would have something to show in the morning. I felt a lot better going into the second viewing of the commercial. With some tweaks, we were able to pull together a funny and compelling commercial. Lucky for me, Adam and Don agreed. I didn't get the big laugh I wanted from Don, but he's a "laughing on the inside kind of guy."
I took his nod as reassurance that I would get to live another day to film another commercial!