Kimora Was Finally "Willing to Shake It" for Viral Video!
The viral video was a good idea for a few different reasons. We're a fashion company, but we're also a tech company that's changing the way women shop. Along with that comes the responsibility as a brand to be where our consumers are. "Online" is a fun, fab, personality-driven space that feels like an extension of the JustFab experience.
Our video was cheeky and irreverent, and it told a great story about who we are and how seriously we don't take ourselves when it comes to celebrating fashion.
I've been a model, designer and executive, but never a dancer. I eventually relented to Johnny in the spirit of teamwork and showing everyone at the company that I'm on-board, supportive and willing to shake it.
Just a little, though...