JustFab Inspires at Breast Cancer Awareness Event
As the JustFab staff knows, breast cancer awareness is a very important cause. They were all invested in making their truck at the Susan G. Komen walk in Orange County a success for various reasons, whether it be to raise money or because they personally had family members and friends effected by the disease. Read on to find out how the Kimora: House of Fab stars felt after participating in the big expo.
Ashley: When I found out that our company was going to be involved in the Susan G. Komen walk, I was thrilled. From our initial meeting about the event, when Kim chose her team and described the concept that she wanted us to breathe life into, I knew the event was going to be something we'd all go the extra mile for. I'm so proud to be a part of a company that gives do generously, not just financially, but also by enabling its people to get hands on and feel good about participating. The walk was such an upbeat and fun event, and it was really cool knowing that our sales were making women happy and that the proceeds were going directly back to the cause. Then, when Don and his wife matched what we had earned at the shoe truck, a sense of pride really hit me. Our CEO and his family truly care about the community and giving back, and that is something special.
Lesley: I was thrilled that JustFab was participating in the Komen event. Not only is it such an important cause and an outstanding organization, but all women love shoes and handbags, so it was a perfect fit! JustFab has had such tremendous success over the past few years, so it was great to be able to give back to a cause that focuses on women. On top of raising a few thousand dollars in just a few hours, we had some fun bonding with team members who we don't always get to work with directly. It was a great sucess. Plus, I think our bus nearly caused riots! Next year, we will need more trucks, more bags and a lot more pink!
Jessica: Being able to participate in the event with my fellow JustFab ladies was an amazing experience for me. The women we were around all day were so beautiful, inspirational and brave! There were survivors, their family members and friends, those currently in treatment and those who have lost someone to breast cancer. Speaking with them was so inspiring. Even though this disease is a part of their lives, it doesn't define who they are. They march on, raise money for the foundation and move mountains with their inspirational stories. Working with the Susan G. Komen Foundation was especially close to my heart, because I have been directly effected by cancer. My mother passed away from colon cancer last year after battling the disease for five years. Donating my time to the foundation, as well as JustFab providing products to the thousands of women that day, was an extraordinary experience, because a lot of women with breast cancer may feel as though they've become less womanly since this disease entered their lives. As they approached our decked out truck and purchased our amazing JustFab products, their eyes beamed with hope. They were so thrilled and excited to hear that every cent we made that day was being donated to the foundation, and seeing their reactions to that news was priceless. It was such an incredible honor to spend the day with them, and I cannot wait for next year's festivities!
Don: Breast Cancer Awareness is a cause that is very close to my heart, as I am sure it is for many of our members. As a growing brand, it is important to me that we give back and support the community. It worked out well that the biggest Breast Cancer Awareness event in California happened to be right in my backyard in Newport Beach. I was so proud of the team for all of their hard work and the money that we raised for the cause. It was an absolute pleasure for my wife Ginger and I to match that amount. I look forward to this hopefully being an annual event for us.
Learn more about JustFab's BCA initiative in Kim's blog.